Pictures convey emotion. They speak volumes. An image can create the tone of a blog, prepare the reader for the topic, and compliment your content. (read on…)
31
Jul
2010
Write So They Will Listen (Rule 6)
29
Jul
2010
Write So They Will Listen (Rule 5)
One of the greatest tools in the freelance copywriters arsenal is the list. Lists are psychologically pleasing. They automatically engage people. Even if you don’t (read on…)
27
Jul
2010
Write So They Will Listen (Rule 4)
Storytelling has existed since we as a species have been talking. Stories communicate our emotions, lives, and ideas. Everyone loves a good story. They elicit (read on…)
24
Jul
2010
Write So They Will Listen (Rule 3)
People like to talk. They like to convey emotion. People also have a limited capacity to grasp the information being thrown their way. How do (read on…)
22
Jul
2010
Write so They will Listen (Rule 2)
Catching the attention of the reader is an art form, not a science. If you intrigue them within the first minute, you have them for (read on…)
21
Jul
2010
Write So They Will Listen (rule one)
Writing a blog for search engine optimization is a great way to get your website noticed. But if the content is not compelling, you will (read on…)
15
Jul
2010
Write So They Will Listen (part 1)
Have you found yourself floundering at your “edit post” screen. Don’t worry, you are in good company. Over the next few weeks, we will be (read on…)
13
Jul
2010
No Doulbe Dip, Says IMF Chief
The Buenos Aires Herald reports on the latest in the economic recovery: “The International Monetary Fund’s chief reiterated that strong growth in Asia and Latin (read on…)
10
Jul
2010
Lessons from Mel (& the Remix)
Ahh, Mel Gibson… will you ever learn. We love your movies, iconic, triumphant, and endearing. Your mouth and your views – ironically backward, derisive, and (read on…)
08
Jul
2010
Solar Powered Impossibilities
Holiday Hypermarket, a great little UK travel website, has a breaking article about the new solar powered airplane that took off today in Switzerland. I (read on…)
